The Langham Hotel NYC
A campaign to welcome people back to new york

As the Tourism and Hospitality industry gradually started to open up with increased customer confidence after the restrictions of a global pandemic, The Langham Hotel in New York City was perfectly positioned to welcome visitors back to New York. It was the Major of New York City who wanted to Raise the Curtain on New York.

We worked with The Langham to develop an awareness campaign which would reach out to the world that New York was open for business, and all the familiar attractions that people hold dear to their hearts were open.

The campaign would flex across print and digital platforms from Spring through to Autumn, inspiring visitors to return to New York, and fall in love again with all the Big Apple has to offer.


  • Campaign concepts |
  • Illustration |
  • Image creation |
  • Motion graphics |
  • Web design |
  • Web development

Creating the concept

We developed a concept around the idea of The Langham being at the heart of everything you love about NYC.

An graphic interpretation of I ❤️ NY using The Langham corporate colour pink, opening up to the familiar things you love about NYC. 

Illustrating NYC

We created NYC and its familiar iconic buildings to use across the campaign and for the personalised Langham NYC visitor map.

Campaign assets and suggested routes

The campaign came to life across digital and printed campaign assets.

Pink flags with the heart graphic hanging outside the Langham building

Map creation

The creation of a bespoke illustrated map was the perfect compliment to the campaign when visitors finally arrive at The Langham. The map available in print and digital form allow visitors to access all the attractions in the neighbouring villages of The Langham.