Bisley Green Book
Designing for sustainability
We have collaborated with the team at Bisley for over 10 years developing the brand and communicating the company’s ethos and progressive product range. With climate change and rising carbon footprints high on the global agenda, it's important to outline Bisley’s green credentials and build on our original vision of Bisley Made for Life.
Bisley are a major UK manufacturer of steel and wood furniture and storage solutions for the workplace and home. Our brief was to create a Green Book outlining Bisley’s practices and targets to lessen their impact on the environment.
Our solution was to create printed impressions of leaves and natural matter on paper, steel and wood as a backdrop to highlight the social and environmental impact of Bisley’s manufacturing process. Bold typographic statements placed against these natural, hand-crafted backdrops highlighted the pursuit of net-zero emissions across Bisley’s global operations.
Deliverables
- Visual identity platform |
- Image creation |
- Book design |
- Animated assets |
- Digital assets
Creating the visual platform
Hand-crafted layering of leaves, hand painted textures and bold prints on steel and wooden backdrops.
We also created impressions of cut tree sections and tyre marks to highlight subjects such as the future targets and logistics.
Creating the Bisley Green Book
Our design strategy was to use our hand created organic backdrops to create a journey of discovery, to learn more about Bisley’s innovations and how they can impact the environment and the people they work with in the future.
Sustainability icons and visual language
We created a series of hand drawn icons to outline Bisley’s commitment to sustainable practices.
