The Bath Distillery
Giving a mischievous distillery global appeal

In a small Georgian street in Bath, stands the home of Bath Gin, a small distillery with big ideas for growth. Our brief was to transform a provincial Bath Gin brand into a recognised distillery brand which would have wider appeal and take a broader range of premium distillery products to a national market.

We built the new Bath Distillery brand around the mischievous Virginia Gin Austin, sister to the famous Bath resident Jane Austin. Original scraper board illustrations were created for the distillery marque, along with unique supporting storytelling illustrative landscapes showing Virginia surrounded by her travels for seeking the best ingredients. This illustrative landscape wrapped around bottle packaging and a family of products to provide a unique stand-out product

The new brand positioning took the packaging and the appeal of the product to a new level. Bath Gin is now on the shelves of major supermarkets around the UK and the potential of merchandising products as part of Bath’s global appeal has proved enormous.

Deliverables

Branding |
Illustration |
Packaging design |
Packaging production |
Photography |
Web design |
Web development

A new identity

A new face of The Bath Distillery; a cheeky marque which encapsulates all of the personality of the company and its products. The hand-carved marque combines the distillery’s heritage with a nod to its vision for creating the unexpected.

Branded cocktail glasses and a coaster from above on a slate bar

Illustration

The visual story of Virginia Gin Austin and her travels to source the best ingredients. The result is the unexpected and unique distinguished spirits. Original illustration created as a decorative wrap around Bath Distillery bottles, packaging and merchandise.

Bottle wrap design and production

We designed the illustration to wrap around the bottle, allowing light to pass through some areas. This makes the bottle stand out in bars and on shelves in stores and supermarkets. There are three versions of the illustration to feature the flavoured Bath gins.

Website and online shop

We designed and built a delightfully visual and playful site with lots of little animations, layered imagery and interactive parts. We added an online shop using Snipcart, a drop-in shop system which makes it really simple to start selling online.