The Bath Distillery
Giving a mischievous distillery global appeal

In a small Georgian street in Bath, stands the home of Bath Gin, a small distillery with big ideas for growth. Our brief was to transform a provincial Bath Gin brand into a recognised distillery brand which would have wider appeal and take a broader range of  premium distillery products to a national market.

We built the new Bath Distillery brand around the  mischievous Virginia Gin Austin, sister to the famous Bath resident  Jane Austin. Original scraper board illustrations were created for the distillery marque, along with unique supporting storytelling illustrative landscapes showing Virginia surrounded by her travels for seeking the best ingredients. This illustrative landscape  wrapped around bottle packaging and a family of products to provide a unique stand-out product

The new brand positioning took the packaging and the appeal of the product to a new level. Bath Gin is now on the shelves of major supermarkets around the UK and the potential of merchandising products as part of Bath’s global appeal has proved enormous.


  • Branding |
  • Illustration |
  • Packaging design |
  • Packaging production |
  • Photography |
  • Web design |
  • Web development

A new identity

A new face of The Bath Distillery; a cheeky marque which encapsulates all of the personality of the company and its products. The hand-carved marque combines the distillery’s heritage with a nod to its vision for creating the unexpected.

Branded cocktail glasses and a coaster from above on a slate bar


The visual story of Virginia Gin Austin and her travels to source the best ingredients. The result is the unexpected and unique distinguished spirits. Original illustration created as a decorative wrap around Bath Distillery bottles, packaging and merchandise.

Illustration including Gin Austin in a blue dress, a giraffe in a bowler hat, a peacock, lots of other quirky animals, trees and flowers

Bottle wrap design and production

We designed the illustration to wrap around the bottle, allowing light to pass through some areas. This makes the bottle stand out in bars and on shelves in stores and supermarkets. There are three versions of the illustration to feature the flavoured Bath gins.

Barman pouring Bath gin into a jigger in a hip bar
Branded coasters
Branded badges

Website and online shop

We designed and built a delightfully visual and playful site with lots of little animations, layered imagery and interactive parts. We added an online shop using Snipcart, a drop-in shop system which makes it really simple to start selling online.

Desktop Browser Frame
Website homepage showing the Bath Gin bottles, backlit on the bar
Canary Bar page on the Bath gin site
Cocktail menu on the Bath gin site
Desktop Browser Frame
Experiences page  the Bath gin site

Cocktail photography

We photographed and directed these cocktail images which are used in the interactive menu on the Canary Bar page on the website.

C-Biscuit cocktail with amaretto biscuit garnish
Daylight Shrobbery cocktail with basil and raspberry garnish
Wylde Flower cocktail with pink edible flower
Race Against Thyme cocktail with thyme garnish
Italian Stallion cocktail with dried orange garnish
Foals Gold cocktail with lavender garnish
Make it rein cocktail with champagne effervescence