King's College School
Defining a school's heritage to shape its future

Founded in 1829, King's College School Wimbledon has a long history of academic success. A sequence of tired, uninspiring school rebrands led to our collaboration with the headteacher to create a consistent brand which would evoke the schools traditions, heritage and vision for the future.

Our research and thinking led us to craft and develop the original King's lion, incorporating a refreshed stylised crest to take the school forward and give the school's motto more prominence. The importance of the logo being able to be reproduced across a range of complex mediums would help provide a consisent unified brand.

The final brand mark was rolled out across print and screen mediums and more complex substrates, such as granite and glass signage, and various embroidered interpretations. The unified brand and has helped instil a new sense of pride throughout the school in the brand and its foundations for the future.


  • Brand audit |
  • Brand guidelines |
  • Signage design |
  • Uniform design

Brand mark development

Kings College School Logo on paper
Sketches from the logo development of the Kings logo
Selected spreads from the Kings College School brand guidelines
Photo of the letterhead, compliment slip and business card

Brand mark execution across school environments

The Kings College School logo engraved in granite next to a window
The KCS logo as a vinyl on a glass door
Engraved Kings college School logo outside the school on black marble

Logo execution across school uniform ranges

Dimensions guide for the Kings College School logo

Design and print of school prospectuses

Prospectus cover designs with photos from the school

Promotion for School Centenary event

Pages from the Kings college School centenary programme shown on lightboxes