Beaufort Polo Club : programme
What to do when you can’t see the wood from the trees… or the polo players from the ponies? Beaufort Polo Club’s programme had grown into a sprawling monster that was a mishmash of advertising and sponsorship. A total overhaul was needed to make information more topical, accessible and relevant to Polo
spectators and advertisers. The redesign firmly positioned the Club as a key player in the sport, took spectators neatly through the Polo story and encouraged new sponsors to get involved.